A ghost marketing agency is a marketing agency that operates behind the scenes, providing services to clients without their clients, customers, or patients being aware of their involvement.

Marketing is essential for building brand awareness, attracting customers, and driving sales. It helps businesses communicate their value, establish credibility, and stay competitive in their industry.

• Traditional/Offline Marketing: Includes direct mail, billboards, and networking. This method is great for reaching local audiences and those not active online.

• Website Marketing: Website marketing establishes a digital home for your brand or business. A well-optimized website serves as the foundation of your online presence, boosting credibility, accessibility, and conversions. 

• Social Media Marketing: Uses creative content that is posted on platforms like Instagram, Facebook, and LinkedIn to build relationships, increase brand awareness, and create a loyal audience. Social media marketing ultimately builds influence and trust by fostering relationships with your audience, increasing engagement, and enhancing brand loyalty.

• Paid Advertising: Involves running ads (Google Ads, Social Media Ads, etc.) to reach a targeted audience quickly and drive traffic or conversions. Paid advertising provides immediate reach and visibility, ensuring your brand appears in front of the right audience quickly, leading to faster conversions.

• Branding: Branding is the process of creating a distinct identity for your business through logos, visuals, messaging, and customer experience. It establishes recognition, builds trust, and differentiates you from competitors. A strong brand creates an emotional connection with customers, leading to long-term loyalty.

A common rule of thumb is to allocate 6-20% of company revenue for marketing. At Effectus, we offer affordable and effective marketing solutions, recommending businesses start with 5-15% of their revenue.

The average campaign lasts about 3 months, but it can extend to 6-8 months depending on goals, audience, and resources. Branding campaigns may run longer, while time-sensitive promotions may be shorter.