Meet The Founder
Braija Mitchell, Digital Marketing Strategist
Hello, I'm Braija Mitchell. With a lifelong passion for marketing and a love for creativity, I earned both a B.S. in Fashion Merchandising and a B.B.A. in Management at Texas Woman’s University. This educational foundation has equipped me with a strong base for a career in digital marketing, where I’ve had the privilege of advancing brand positioning and achieving business objectives across diverse sectors, including medical, cosmetics, skincare, luxury jewelry, interior design, fashion, and retail.
TESTIMONIALS
What others are saying
"Content creation is no longer stressful, it’s impactful"
Braija completely redefined our content. Before Effectus, we were just posting to stay active — now, we’re creating content that educates, attracts, and converts. She creates captivating Instagram content that not only reflects our luxury brand but also drives real engagement. From Reels to service highlight graphics, her direction gave our social presence a high-performing edge. Our consultations have doubled, and I’m constantly hearing, ‘I found you on Instagram!’ Content creation is no longer stressful — it’s impactful, and it works.
- Medspa Owner
"Brought clarity to a very complex Ad industry."
"Braija brought clarity to a very complex ad industry. We needed more than just visibility — we needed to reach the right audience with the right message. She crafted a LinkedIn ad strategy that spoke directly to high-net-worth individuals and trust-focused clients. The targeting, copy, and creative were spot-on, and within weeks, we saw a steady flow of qualified leads. Effectus didn’t just help us run ads — they helped us build real credibility. Braija’s expertise in professional platforms like LinkedIn is unmatched."
- Financial & Trust Firm
"Designed a website that’s visually stunning & easy to navigate"
I had the vision, but bringing my fitness brand to life online felt overwhelming — until I partnered with Braija. She truly took the time to understand my business and designed a website that’s visually stunning & easy to navigate and built to convert. Now, clients can seamlessly book sessions, shop my programs, and explore my services in one sleek space. Since launching with Effectus, my online sales & inquiries have skyrocketed."
- Fitness Coach
FAQs
1.What is a Ghost Marketing Agency?
A ghost marketing agency is a marketing agency that operates behind the scenes, providing services to clients without their clients, customers, or patients being aware of their involvement.
2. Why is marketing important?
Marketing is essential for building brand awareness, attracting customers, and driving sales. It helps businesses communicate their value, establish credibility, and stay competitive in their industry.
3. What are the benefits of different types of marketing?
• Traditional/Offline Marketing: Includes direct mail, billboards, and networking. This method is great for reaching local audiences and those not active online.
• Website Marketing: Website marketing establishes a digital home for your brand or business. A well-optimized website serves as the foundation of your online presence, boosting credibility, accessibility, and conversions.
• Social Media Marketing: Uses creative content that is posted on platforms like Instagram, Facebook, and LinkedIn to build relationships, increase brand awareness, and create a loyal audience. Social media marketing ultimately builds influence and trust by fostering relationships with your audience, increasing engagement, and enhancing brand loyalty.
• Paid Advertising: Involves running ads (Google Ads, Social Media Ads, etc.) to reach a targeted audience quickly and drive traffic or conversions. Paid advertising provides immediate reach and visibility, ensuring your brand appears in front of the right audience quickly, leading to faster conversions.
• Branding: Branding is the process of creating a distinct identity for your business through logos, visuals, messaging, and customer experience. It establishes recognition, builds trust, and differentiates you from competitors. A strong brand creates an emotional connection with customers, leading to long-term loyalty.
4. How much should I budget for marketing?
A common rule of thumb is to allocate 6-20% of company revenue for marketing. At Effectus, we offer affordable and effective marketing solutions, recommending businesses start with 5-15% of their revenue.
5. How long should I run a marketing campaign?
The average campaign lasts about 3 months, but it can extend to 6-8 months depending on goals, audience, and resources. Branding campaigns may run longer, while time-sensitive promotions may be shorter.
Headquarters
1910 Pacific Ave, Dallas, TX 75201
Consulting Hours:
Mon – Fri: 9:00 a.m. - 5:00 p.m.
Phone: (214) 890-6182